There has been a lot of discussion surrounding email delivery timing and how that can affect open rates and the ultimate performance of a campaign. Something many social media marketers don?t consider is the reach achieved by one of their Facebook posts and how long it is effective.
According to a recent study conducted by Socialbakers and shared by MarketingCharts, One-third of audience reach of a brand post occurred in just the first 10 minutes after publication, with a dramatic drop-off occurring after the first 10 minutes. The post will get half of its reach in the first 30 minutes after being published then drop off dramatically over the next several hours.
As a marketer, it?s important to consider when your audience is available to receive your message and remember that they are being bombarded with messages constantly on multiple devices. With this information, marketers might want to consider messaging more often on more platforms. The typical argument is that people will get annoyed at so many messages being sent, however, if quality helpful information is being sent, this should not be an issue. Further, an argument could be made that if the information is good, the marketer is actually doing his or her audience a disservice by not messaging often enough to help them.
Source: http://www.imgrind.com/how-quickly-do-facebook-posts-lose-effectiveness/
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