শুক্রবার, ২৯ মার্চ, ২০১৩

Position Yourself for Success: A Solo Professional's Marketing ...

Great marketing has the power to position your business so your ideal clients find you, follow you, and buy from you.

Think about it: if you?re the first one people think about, you?ll be the first one they buy from. Nice place to be, right?

However, somebody somewhere started making marketing really complicated, especially for solo-professionals and other small businesses. With so many marketing tactics and doo-dahs everywhere, where do you begin?

My advice is to position yourself so your ideal clients know that you?re the one for them, they know the type of results they can get from you, and how you stand head and shoulders above your competition.

Go through this handy checklist and let it guide your path to success.

  1. You understand your expertise and how it helps others.

  2. You confidently claim your expertise without undervaluing it,?over-inflating?it, or making false claims

  3. You communicate your expertise in results based language so prospective clients ?get? you and want to work with you

  4. You know who your ideal client is.

  5. You know where to find your ideal client.

  6. You understand how to price your services

  7. You are able to serve clients in a way that leverages your time yet still delivers maximum results

  8. Your branding is consistent, current, and relevant

  9. Your marketing is consistent, current, and relevant

  10. You have a network of colleagues, referral partners, and other businesses who share opportunities with you

When you have all 10 of these in place, your business can go beyond where you are and put you on a whole new level. Whether you?re a start-up or established business, keeping these tips in mind will keep you visible to the right people and attracting the most lucrative of opportunities.

Action Step:?Some of you reading this are realizing you need a second set of eyes to evaluate and strategize around your business. ?Contact me directly?for information on working with me to put these components into place.

Source: http://vivavisibilityblog.com/position-yourself-for-success-a-solo-professionals-marketing-checklist/

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